Virtual staging uses computer-generated images to virtually furnish and decorate an empty space, giving potential buyers an idea of what it would look like with furniture and decor.

Matterport offers a comprehensive package that includes an immersive 3D experience with 360-degree views of spaces, voice-guided navigation that allows users to move through the house as if they were really there, and customizable settings for annotation. It also provides floor plans and measurements in addition to high-definition photos for the most accurate visual representation possible. In contrast, Zillow’s 3D tours allow users to explore a space from any angle but lack some of the features included with Matterport such as voice guidance or annotation capabilities.